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Sharper contours: New brand image for Theben AG
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Sharper contours: New brand image for Theben AG
(Haigerloch, 27. November 2013) Theben AG is setting new trends in its external look and will present itself with a completely new image in future.
As a Swabian, technology-driven company, in the past Theben has presented itself in the marketplace in a rather subdued way. As an internationally active company, however, in recent years Theben has made great strides introducing changes - especially also in the KNX system world - and developing further. The same applies, too, to the motion and presence detector product range. The previous corporate design and the brand image in all communication channels could thus no longer meet the standards of a leading company in the field of time, light and climate control. It鈥檚 time, then, for a visual new start. In this context, the goal was set of making the look more emotional and more professional and placing greater emphasis on the specific customer benefits of the products. The result is a modern corporate design that, from the gentle reworking of the logo to the fresh colouration and the completely new imagery, puts an emphasis on sharp contours and emotional accents. In this the focus of the communication will remain on the technical aspects of the products - especially concerning innovations. The new design guidelines will be implemented step-by-step in the communication and sales channels in the 3-stage sales structure.
It kicks off with the company website at www.theben.de/en and the mobile website at http://m.theben.de/en, where the new look can already be seen. The product advertisements in specialist magazines, the Theben New Products brochure 2013 and the company鈥檚 equipment have already been updated.
Short text/summary (541 characters)
Theben AG is setting new trends in its external image and will present itself in future with a look that is more modern, more emotional and with sharper contours - from logo to colouration to imagery. The new corporate design will be applied step by step to all online and offline communications material, business documents, product packaging and trade fair exhibits. It begins with our company website at www.theben.de/en, the mobile website at http://m.theben.de/en as well as specialist adverts and the New Products brochure 2013.