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Theben ToGo: The mobile website for when you're on the move
Website ToGo: Theben presents mobile website for smartphones and tablets
(Haigerloch, 02. January 2013) From 1 January 2013, alongside its traditional website, Theben now also presents its customers with a mobile variant for smartphones and tablets. Product information, technical data and operating manuals can be accessed quickly and easily at the construction site or on the road at http://m.theben.de/en.
The intuitive user interface, the uncomplicated design and the clear content structure of the traditional website, which received the INKA Award 2011, has now been adapted and optimised for the technological requirements of mobile devices. For example, the mobile version dispenses with drop-down menus, as these are awkward to use on smartphones. In their place, the four product categories are available to the customer at a glance. Just as with the traditional website, users are led via the product groups to the product finders. The product finders have already proven themselves on the traditional website: via the selection of different product characteristics they lead customers to the right product for their application. Right up to the variety of download options provided, the mobile product pages provide all of the information from the existing website and thus offer all important information related to the technical data, installation and programming of Theben products.
Alongside product information, customers have full text search, a news area and different contact options available. For technical questions on the construction site, the website offers electrical technicians direct access to the service hotline. Catalogues and newsletters can also be conveniently ordered on the smartphone.
The starting point for the mobile website was an extensive newsletter poll of Theben customers in July 2012. Customer requirements for content, user guidance, functionality and design were determined from more than 1000 replies. These formed the basis for the mobile website.
"We did a lot of thinking in advance and our focus was always on customer advantage.
The mobile website offers our customers real added value. The extensive feedback we got from our customers was a big help on this point." Harald Hasenclever, Director of Product Management and Marketing
The mobile website will be offered in six languages, in order to also meet the requirements of international customers.
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Press releases and images about Thebens mobile website, you can download for free.
Please point out www.theben.de/en to your imprint and send a copy to our press office.